When I'm looking a a product, whether it's a boat, car, TV, refrigerator or whatever, I look at overall appearance, quality of construction, features, ability to do what I want it to do, comfort then price. I'll then compare other items in the same price range.
Usually quality of construction will win over the others.
Unless one of the others offers more amenities, or something my first choice doesn't offer, at a slightly lower price.
I am willing to pay slightly more for a product of higher quality because a lot of the times you do get what you pay for.
Do your homework and take your time looking at everything.
Be critical, don't compromise too much.